Something we often see when reviewing Google Analytics and AdWords with client is over over-spending and waste in Pay-Per-Click (PPC) advertising budgets. There is a popular misconception that AdWords gets good results simply because… read more
An article caught our eye over the weekend (which ties in with ideas we've been discussing withmany of you of late)... Warning to travel brands - will your mobile website be penalized by Google? The article also draws attention to: &qu… read more
Putting Quality Before Quantity In Your Online Ad Spend
Is Your Website Serving Mobile Users?